Urban Airship is the industry leader in mobile push marketing. They have led the charge towards mobile engagement, and radically changed expectations of what mobile can do.
We worked with Urban Airship to re-design their brand identity. Our challenge was to balance their youthful, enthusiastic brand culture, with the confidence and poise of an expert. The new branding presents Urban Airship as a premium brand that is leading mobile innovation for a wide range of customers, to deliver moments that matter.
Agency: Liquid Agency
DMC is a growth company that is building a family of technical product and process businesses for the global energy, industrial and infrastructure markets. They came to us to develop an identity for their four unique yet complimentary brands. Each brand was created utilizing consistent conventions to show a visual endorsement from the parent brand (DMC), and a familial relationship between all brands. The system that we created is also extendable to new acquisitions over time.
Agency: Liquid Agency
Over the past 30 year, Stribling has become the best real estate brokerage in New York City and beyond, by combining the highest level of service with distinctive style. They came to us with a goal to present a more dynamic image of luxury without alienating their current clientele. We updated their brand with a fresh identity and broker-centric brand campaign.
Agency: CO OP
Take a classic pre-war condo and redefine it for today. By combining the casual ease of Victoria Hagan’s interior design with remodeled, expansive layouts, Philip House brings contemporary comfort to a classic, pre-war structure.
Agency: CO OP
We have worked with Walmart for three years and running to create multi-channel benefits communications for their 1.2 million US based associates. Benefits materials are typically highly complex and filled with jargon and legalize. Each year we work with the Walmart team to further personalize and refine the experience so that it is simple, clear, engaging and easy to use.
We have personalized and streamlined the online associate portal, as well as created interactive tools to help the associate choose. We keep the associate at the center, to ensure we present them with the right information, at the right time so that they can make the best benefits choices for them and their families.
Agency: Liquid Agency
Canyons, the third largest ski resort in North America, sought a rebrand to accompany their multi-million dollar capital improvements campaign that began in 2010 and continued through 2012. Canyons wanted a fresh brand positioning to stand out from the competition. With over 4,000 acres of stunning, ski-able terrain, in under 30 minutes from airport to slopes, Canyons offers a Better Way to Mountain.
Agency: CO OP
Local residents and employees of the Canyons resort were asked How do you Mountain? Their answers were recorded and used to spark a discussion within the outdoor community. In response, people were asked to submit How they Mountain for a chance to win The Ultimate Mountain Gig: a position at canyons, $40,000 for four months of "hard work", a suite at the Waldorf Astoria, and much more. The video responses were uploaded to a microsite. The campaign was promoted through online ads, print ads and social communities.
Based on our efforts over a 5 week period, there were 138k visits to the Ultimate Mountain Gig micro site, almost 400 unique and high quality video submissions, and Canyon's facebook participation increased by over 20%.
The Ultimate Mountain Gig Microsite
The Ultimate Mountain Gig Applicant
The Ultimate Mountain Gig Winner
VMWorld is the technology conference of the year for VMWare’s loyal IT following. The conference celebrates the year’s innovations with an eye to what’s next. For the VMWorld 2014 theme, our goal was to engage and excite an army of loyal VMWare followers. The theme was a rallying cry that united and inspired the VMWare community to step into the future together.
You’ve conquered the systems you’ve mastered the stack, the future of software-defined enterprise is ours for the taking.
Agency: Liquid Agency
We worked with the Nordstrom leadership team to create a strategy that unifies and differentiates their family of brands: Nordstrom, Nordstrom Rack and HauteLook. We engaged the team through an immersive workshop experience, creative prototypes, mood boards and manifestos to articulate the services and experiences that are at the heart of the Nordstrom brand, as well as those that set their three brands apart. With the customer as our muse, we articulated 3 brands for 3 states of mind: Ideal, Real and In-the-Moment.
Agency: Liquid Agency
The revolutionary tile interface of Windows 8 sets it apart from any other operating system— It allows the user to completely customize their screen, their way. So we made it the centerpieces of the world retail launch campaign, featuring the interface itself prominently in marketing tools. From the moment the customer walks into the store, we guide them through the shopping experience with personal and simple messages, bold colors, energetic imagery, and a clean, modern style.
Agency: Liquid Agency
