Umpqua Bank Brand
How do you transform a down-home community bank into a mature regional competitor?
Umpqua Bank had grown through acquisition and needed to develop the ability to grow organically. The friendly down-home feel, while appealing to the consumer audience, showed up as trite and immature to higher net worth clients. The bank was ready to mature.
We spoke to 30+ bankers and hundreds of customers to better understand what mattered most to them. And found very quickly that it didn’t start with their relationship to their bank – it started with their relationship to their money.
Umpqua is a trusted brand known for their commitment to serving people. Umpqua was founded over 65 years ago in a small logging town in Southern Oregon. Five towns people came together at a kitchen table to start a bank because they needed a place to cash their checks besides the local bar. Umpqua’s DNA is in people coming together to support one another in the complicated places where money and life intersect. Umpqua was uniquely positioned to meet customers in the emotional space between banking and money.
Money is at the root of all our important decisions. And it’s far from simple.
When big questions come up in life and business, it can be tough to know where to turn. That’s where we come in. At Umpqua, we’ve always known that money is more than just spreadsheets and interest rates. It’s your goals, your responsibilities, your freedom. It’s your legacy…and it’s ours. We know everyone is different. Whether you’re a master at using points to pay for vacations or you’re starting your master’s program, our goal is simple. To help you achieve yours. From new babies to new business, career changes to corporate consolidations, we’re your go-to financial experts.
Because who can you trust to always have your back?
Your people, that’s who. Umpqua— We’re your bank people.
We serve with empathy & expertise.
From digital marketing to teller row, and every moment in between, we work to empathize with our customers and connect them to expertise to solve their financial challenges. By featuring the unanticipated life moments and financial cross-roads that prompt a look at one’s bank, we’ll inspire a glimmer of recognition to let you know you've finally found the bank where you belong.
Hand-made marks tell a deeper story about the emotional moments in people’s lives when their money can fall out of harmony with their life— the moments when they look to us for support and expert advice.
